'Santander Shopping' started its promotional campaign of urban trade.
The campaign in various media during the second half of March and the first half of April, as kick-off the communication plan in 2010.
"What we're closer than ever 'is a campaign that focuses on proximity and variety, two of the main assets of Santander trade, with which it aims to attract the attention of consumers through innovative and impactful, aika gold, initiatives.
One of the central actions of this campaign are the canopies, window, because, for a few days, some of the most central bus shelters in the city will become improvised commercial displays, moving to consumers a message of proximity through a colorful and creative exposure the wide range of trade products from Santander.
As explained by director of 'Santander Shopping', Monica Coated, "both the consumer and consumption patterns are changing, so that trade is essential to establish a direct and close dialogue with the consumer and to that end, we to carry out actions striking and highly visible to attract the general public. "